dicembre 07, 2020 - Honda Corporate

Honda Launches Pre-Owned Initiative, Adding Used-Vehicle Inventory to HondaCertified.com

Comunicato Stampa disponibile solo in lingua originale. 

December 7, 2020 — TORRANCE, Calif.

  • Honda is first mass-market automaker to offer used vehicles on its website
  • Upgraded HondaCertified.com streamlines #honda used-vehicle shopping 
  • Expands used-vehicle options, especially for first-time and younger buyers

Honda has launched an enhanced sales portal to include non-certified used vehicles on HondaCertified.com as the latest step in the brand's effort to simplify the shopping and vehicle purchasing process for first-time buyers. This initiative makes #honda the first mass-market brand to offer non-certified pre-owned vehicles for sale on its own website. Rising new-vehicle transaction prices make used and Certified Pre-Owned (CPO) vehicles an increasingly important entry point to vehicle ownership for both young and first-time buyers. Honda's comprehensive approach provides customers more online shopping options when looking for pre-owned #honda vehicles.

Honda's latest initiative builds on the automaker's award-winning Certified Pre-Owned vehicle program, HondaTrue Certified, already an important gateway to attract new customers to the #honda brand. HondaCertified.com now enables customers to search dealer inventories of #honda used vehicles, including up to 10 previous model years, in addition to the existing CPO vehicle inventory of late model cars. As with CPO vehicles, used #honda vehicles offered on HondaCertified.com will have recalls addressed by #honda dealer service experts prior to sale.

"With the continued rise in new-vehicle prices, the first vehicle purchase for many buyers will come from the used-car market, and our upgraded website makes this process more simple and enjoyable," said Dan Rodriguez, manager of #auto remarketing at American #honda. "As a leading brand among first-time and younger buyers, expanding our branded website to include used vehicles up to ten years old offers customers more high value options with quality #honda products and their local #honda dealer standing behind their purchase."

Honda will add features to this used-vehicle initiative in the months ahead, aligned with the brand's Shop Simple by #honda online buying tool, enabling customers to complete most of the purchase process of #honda pre-owned vehicles in a digital fashion.

More information on Honda's used-vehicle offerings and existing #honda Certified Pre-Owned vehicles can be found at HondaCertified.com.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. #honda dealers. #honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The #honda lineup includes the Fit, Civic, Insight Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda's electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid-electric sedan, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all #honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 #honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the #honda community on Facebook, visit facebook.com/honda.

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